This Privacy Policy was last updated on August 17, 2012.

Take Action for Trees and Rainbow TreeCare (“Rainbow”, “Rainbow Companies”, “we”, or “us”) take the privacy and protection of your personal information very seriously. By visiting and using our website (the “Site”), or by using any of the services available through the Site (the “Services”), you acknowledge that you accept the practices and policies outlined in this privacy policy (“Privacy Policy”).

What This Privacy Policy Covers

This Privacy Policy describes Rainbow Companies’ practices with respect to Personal Information and Anonymous Information that we collect when you use the Services. This Privacy Policy does not apply to the use of your Personal Information that is collected by third parties that Rainbow Companies does not own or control or that do not support Rainbow Companies in providing the Services.

“Personal Information” is information that is personally identifiable like names, addresses, e-mail addresses, or phone numbers, as well as other non-public information that is associated with these items.

“Anonymous Information” means information that is not associated with or linked to your Personal Information; Anonymous Information does not permit the identification of individual persons.
We collect and use Personal Information and Anonymous Information as described in this Privacy Policy from the users of the Services.


Personal Information We Collect from You

Rainbow Companies collect the following Personal Information that you submit to us voluntarily:

  • When you contact us to learn more about the Services, we will collect your name, phone and zip code along with your e-mail address and any other information you choose to provide.
  • When you contact us by sending us an e-mail, we will collect any information that is contained in (and/or attached to) your e-mail.
  • When you send us a photo of a lawn or lawn problem, you agree to allow us rights to use that image in future demonstrations, Internet use or publications.
  • When you sign up for our emarketing newsletter, we promise to send you interesting and relevant information. We won’t give your name and contact info out to anyone else. We will keep it in our database.

Personal Information Collected Via Technology

As you use the Services, certain information may also be collected passively, including your Internet protocol (IP) address and the browser that you use to visit the Site. Rainbow Companies may store a small text file called a “Cookie” on your computer to store your login information (if any) and your personal preferences for the Services. Rainbow Companies may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them). While you will still be able to use the Services if you disable Cookies in your browser, certain parts of the Services may not function as effectively.

Since the foregoing information may be collected when you are signed into the Services, this information may be associated by us with Personal Information that we have collected from you.

Anonymous Information Collected Via Technology

We also use cookies and third-party tools – such as Google Analytics – which may use their own tracking mechanisms, to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. This information is not matched or otherwise used in conjunction with your personal identity.

Links to Other Web Sites

The Services may contain links to other web sites that are not owned or controlled by Rainbow. The provision of such links is for your convenience and does not signify our endorsement of such web sites or location or its contents. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other web sites. Please be aware that the terms of the Privacy Policy do not apply to any outside web sites.

Privacy of Minors

We do not intentionally collect or maintain information from persons under the age of 13.

Security and Confidentiality

Rainbow Companies has put in place commercially reasonable and appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. However, no company, including Rainbow, can fully eliminate security risks associated with Personal Information.

Changes in this Privacy Policy

We may amend this Privacy Policy from time to time. If we make material changes to this Privacy Policy, we will notify you through the Site interface or, if you have provided your e-mail address, by e-mail. You agree that such amended Privacy Policy will be effective thirty (30) days after being posted or sent to you, and your continued access to the Site or use of the Service after that time shall constitute your acceptance of the amended Privacy Policy.

Contact Us

If you have any questions or suggestions regarding our Privacy Policy please contact us by sending us an e-mail to